Case Studies

Our case studies highlight the inspiring journeys of our learners, showcasing their transformation from students to successful professionals.

Case Study
August 23, 2024

DMart: Disrupting the Indian Retail Landscape

DMart, founded by Radhakishan Damani, has emerged as a formidable force in India's retail sector since its IPO in 2017, experiencing a meteoric rise in demand share price and profitability.

Case Study
August 23, 2024

Disrupting the FMCG Market with Sachets

The Fast-Moving Consumer Goods (FMCG) market is among the most competitive in the world.

Case Study
August 23, 2024

Chai Sutta Bar - Revolutionizing India's Tea Culture and Scaling to Global Success

Tea, a ubiquitous beverage in India, transcends its role as a mere drink to become a cultural symbol and social ritual. Within this rich tapestry, Chai Sutta Bar has not only emerged as a business but also as a cultural phenomenon.

Case Study
August 22, 2024

Blue Tokai – Brewing a Coffee Revolution in India

Blue Tokai, a company founded by Matt and Nam, is at the forefront of this transformation, challenging established norms and reshaping coffee consumption in India.

Case Study
August 22, 2024

Analysing the Strategic Launch of Akasa Airlines Amidst the Pandemic

The aviation industry has faced unprecedented challenges due to the COVID-19 pandemic. Amidst this turmoil, Indian investor Rakesh Jhunjhunwala has announced his plans to launch a new airline, Akasa, with an ambitious goal of expanding to a fleet of 70 aircraft within four years.

Case Study
August 22, 2024

Amul’s Strategic Mastery During the COVID-19 Pandemic

This case study explores Amul's remarkable journey during the pandemic, highlighting its strategic foresight, resourcefulness, digital transformation, and innovative marketing strategies.

Case Study
August 21, 2024

The IKEA Effect: How a Furniture Giant Revolutionized the Market

In 2018, Hyderabad, India, experienced an unprecedented traffic jam. The cause wasn't an accident or a broken-down vehicle, but the grand opening of a furniture store.

Case Study
August 20, 2024

The Rise of boAt in the Indian Hearable Market

boAt, an Indian startup, has emerged as a dominant player in the hearable market within just five years.

Case Study
August 20, 2024

Transforming Urban Logistics: Porter's Journey to Disrupt the Indian Market

In the fiscal year 2023, India spent more than 14% of its GDP on logistics costs, starkly contrasting to 10% in China and 7-8% in developed countries like the US and Japan.

Case Study
August 20, 2024

The Rise and Challenges of Ather in India's Electric Scooter Market

Ather Energy's journey is a compelling narrative of innovation, resilience, and the pursuit of excellence in India's nascent electric vehicle (EV) market.

Case Study
August 20, 2024

Revitalising Zomato: Unveiling the Path to Success & Future Challenges

Zomato’s journey from a startup to a publicly traded company and its subsequent remarkable turnaround is a story filled with dramatic highs and lows. This case study delves into the intricate details of Zomato’s path, starting from its inception, through its tumultuous IPO phase, and finally, to its recovery and strategic positioning for future growth.