Case Studies

Our case studies highlight the inspiring journeys of our learners, showcasing their transformation from students to successful professionals.

Case Study
September 25, 2024

The Power and Pitfalls of Lifestyle Marketing

This case study delves into the remarkable journey of Marlboro, exploring how lifestyle marketing transformed it from a minor player in the cigarette industry to a global giant.

Case Study
September 25, 2024

The Quick Commerce Revolution in India - Blinkit, Zepto, and Instamart vs Amazon and Flipkart

This case study delves into the factors that have driven the success of these quick commerce companies, exploring their business strategies, market dynamics, and the shifting consumer behaviour in India.

Case Study
September 25, 2024

The Resurgence of Voltas: A Case Study of Strategic Revival

This case study explores Voltas' remarkable transformation from a near-failing entity to a market leader, focusing on the strategic interventions that facilitated this turnaround.

Case Study
September 25, 2024

The Retail Wars of India – Jio Mart’s Strategy to Empower Kirana Stores

This case study delves into the intricacies of the Indian retail market, focusing on Jio Mart’s strategy to empower Kirana stores, allowing them to compete with the formidable DMart and Big Basket.

Case Study
September 25, 2024

The Revival of Burger King

This case study delves into the period of turmoil faced by Burger King, focusing on the key themes, challenges, and strategic decisions made under new leadership.

Case Study
September 25, 2024

The Ripple Effects of Indonesia's Palm Oil Export Ban

This case study delves into the complexities of this geopolitical event, exploring its impact on global supply chains, Indian industries, and the stock market, and examines the underlying themes and insights from this scenario.

Case Study
September 25, 2024

The Rise and Challenges of Ola Electric

This case study delves into the trajectory of Ola Electric, examining its rise, the challenges it faced, and the broader implications for the electric vehicle industry in India.

Case Study
September 25, 2024

The Rise and Fall of Crystal Pepsi

This case study delves into why Pepsi decided to launch Crystal Pepsi. It also explores the strategic missteps that led to its downfall, including the rushed development process, the lack of a clear marketing strategy, and the failure to understand consumer preferences.

Case Study
September 25, 2024

The Rise and Impact of RuPay in India’s Payment Ecosystem

This case study delves into the emergence of RuPay, the strategic government initiatives behind its development, and the implications for stakeholders within the Indian financial ecosystem.

Case Study
September 25, 2024

The Rise and Impact of Zoho Corporation

This case study delves into the rise of Sridhar Vembu and Zoho Corporation, highlighting key themes such as entrepreneurship, education, rural development, and employment.

Case Study
September 25, 2024

The Rise and Strategy of Cycle Pure Agarbathi

This case study delves into the life and business acumen of Mr. Narayan Ranga Rao, exploring the market conditions of post-independence India.

Case Study
August 23, 2024

The Rise of HDFC Bank

This case study explores the factors behind HDFC Bank's impressive growth, its strategic innovations, and the disruption it caused in the Indian banking landscape.